Marketing Department

Marketing Coordinator

The Marketing Coordinator plays an integral role within the Cascade Eye & Skin Centers marketing team. The focus in this role encompasses two main categories; digital marketing and community outreach. This role's digital aspect is centered around supporting and optimizing digital marketing efforts while creating brand awareness and consistency across all platforms. The community relations component focuses on building and strengthening relationships within the community, both with patients and providers. The ideal candidate will be creative and innovative, multimedia savvy, well-organized, well-written, and enthusiastic with a passion for marketing and communication. They must demonstrate a high level of professionalism and possess the ability to work well in a fast-paced environment with the flexibility to adapt to changing priorities quickly.

Essential Functions

Digital:

• Develop and maintain various digital marketing materials and platforms, including social media.

• Collate content across multiple mediums.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs).

• Identify market trends and insights.

• Evaluate opportunities and provide valuable input for growth strategies.

• Edit marketing materials.

• Actively support all aspects of CESC patient-focused events.

• Other duties are included, as assigned by Marketing Manager or executives.

Community Relations:

• Act as Cascade Eye & Skin Centers brand ambassador. Coordinate external community events, plan and arrange community outreach, education and event activities while building relationships with key community partners aimed at increasing awareness of CESC within the communities served.

• Evaluate opportunities to enhance awareness of Cascade’s services and develop strategies to address needs.

• Develop programs and content to educate community members about Cascade’s key services through community presentations.

• Actively support all aspects of CESC patient-focused events.

• Facilitate relationships with referring practices - ensure all needs are met and educate about services offered at CESC.

• Maintain and construct all CESC donation requests.

• Assist in the development of content for internal and external marketing communication projects including brochures, digital signage, social media, websites, emails, newsletters, and PowerPoints.

• Other duties are included, as assigned by Marketing Director or executives.

Education & Experience:

Required: High School Graduate

3+ years of marketing experience minimum

Preferred: Bachelor’s Degree in Marketing, Communications or Advertising

3+ years of healthcare marketing experience

Skills/Other Qualifications:

• Social Media experience (Facebook, Twitter, Instagram, LinkedIn and YouTube).

• Proficiency with Adobe Creative Suite - Illustrator, InDesign, Photoshop preferred.

• Excellent command of Microsoft Office Suite.

• Knowledge of CMS and web analytics.

• Exceptional organizational and time management skills with an impeccable attention to detail.

• Self-motivated and the ability to work both independently and collaboratively while prioritizing heavy workloads and meeting time sensitive deadlines.

• Team player with a strong work ethic; promotes and enjoys a creative work environment.

• Exceptional interpersonal, strategic and creative skills in project management, writing and verbal communications and a sense of humor.

• Critical thinking and problem solving skills with the ability to understand complex projects.

• Travel within territory (Pierce County) occasionally required.

Benefits:

• Competitive compensation package

• Generous PTO

• Medical, dental, vision

• Retirement plan

• Flexible-spending




Cascade Eye and Skin Centers
5225 Cirque Dr W #200, University Place, Washington, 98467 United States | Telephone: (253) 564-3365 $$$


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